Focus ROP provides medical software to screen for and diagnose eye disease in newborn babies. We redesigned their website, which markets their product to doctors and hospitals. The redesign involved new layouts (UI) and page organization, photo research, design of buttons and forms, and overall user experience (UX). We also revised the visual user interface (UI) for their iPad app, which is the screening tool used in hospital. The client needed the interface to remain extremely simple for usability (maintain a grayscale), yet have the functionality be intuitive with strategically utiilized colors for buttons and organization of data. The revise required tightening up of content, modernizing elements, and improving usability without the feel of major changes. Sometimes what appear to be the most simple design elements, are actually the most significant!