A healthy lifestyle blog, Raise Your Fork, needed a logo and branding representing healthy food, while being relatable to moms & kids, casual, as well as simple yet impactful. The result is branding with an approchable feel, utilizing clear friendly type, a fork, and leaves. The primary colors are greens and mushroom, in a nod to plants and earth. Accent colors, that can be used to differentiate individual sections of the website or brand, reference assorted healthy fruits and vegetables for "flavor" (i.e. eggplant, celery, berry). Multiple iterations of the logo can be implemented in various ways, providing our client with a complete package takeaway for her business!